Marketing strategy that would make your business better

What is a marketing strategy?

Wikipedia would say Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving sustainable competitive advantage.

That’s actually Wikipedia’s definition, but if you ask me what marketing strategy is, I would tell you its any plan you apply or want to apply to your business that works.

Does that mean that all strategies work? No

Does that mean that all strategies should work? Yes

A well planned and structured marketing should work, if it doesn’t, you might need to add little juice to it.

Strategies that work don’t make academical sense.


During a business strategy retreat, A facilitator asked us what we would love to learn.

When it got to my turn, I told her I would love to learn her marketing strategy

she quickly corrected me, she said “marketing strategy” not “my marketing strategy”

After her session, I understood what works for “A” might not necessarily work for “B”

Let’s take Opay and Gokada for example (In case you don’t know them just google)

Gokada existed before Opay but Opay came, and they took over.

Why? patience, time and planning.

Most people don’t have the patience to work on their strategy

They are all excited thinking it would work or maybe they are betting on the fact it would work

Every structured strategy has a particular time or season it should be executed

Always plan for what could possibly go wrong, if “A” doesn’t work the alphabets are up to 26


  • Grassroot strategy
  • storytelling strategy
  • word of mouth
  • Swot

Before I explain any of the strategies above, I want to kindly remind you of my statement earlier on.

Strategies that work don’t make academical sense.

Trust me when I tell you Google is my best friend

I’ve searched repeatedly online for a working strategy,

But they keep on repeating the same thing.

For a strategy to work, you need to apply Grassroot strategy.

You need to get out of your comfort zone and see exactly what is happening around you.

Drop your pride, beauty, heels, just drop them all for a while and go to the grassroots.

You can’t get product knowledge from google.

Identify the fact that the market has need.

Don’t lunch when you’re not ready for the market or the market is not ready for you.

Localize the global strategy.

The New strategy trending is carrying people along.

The best place to start is your home, if they can’t buy into your idea, you’re not ready.

Avoid vision killers.

Identify your strength weakness, opportunities, and targets(swot).

Who, where, when, why, and how should be a question you don’t stop answering.

Did you hear about the Nigerian lady who went to prepare Moi-Moi in the white house?

She got there through word of mouth, it started when she prepared this really nice moi-moi for her husband’s visitor

She prepared moi-moi for him, he loved it so much and asked if he could pay for her to make a certain amount for him

From there he told someone, they tried it and told another person, the chain continued until she landed in the white house.

Power of word of mouth

Do you know no one knows and can tell your story better than you

They might spice it up but it’s still yours.

I would continue to write more about this and go in-depth on how to make your strategy work perfectly, just keep on visiting my blog and learning more from precious media.

Comments (6)

  1. admin
    March 11, 2018

    The recording starts with the patter of a summer squall. Later, a drifting tone like that of a not-quite-tuned-in radio station rises and for a while drowns out the patter.

    • admin
      October 24, 2018

      Some need to protect very valuable information. All these factors should be taken into account.

    • admin
      October 24, 2018

      All these factors should be taken into account. A risk-aware Windows user can probably survive without any anti-virus software at all.

  2. admin
    October 23, 2018

    The Rangers needed a jolt for their first home game of their second-round series against the Ottawa Senators. Turning to Tanner Glass and his physical style.

  3. preciousmedia
    January 22, 2021


  4. John Doe
    January 22, 2021

    Lorem ipsum dolor sit amet

Leave a comment

Your email address will not be published. Required fields are marked *