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How to start a blog

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You can easily start a blog by using blogger or WordPress

Below are the step you can observe to begin your weblog with blogger

How to start a blog on blogger platform

1. Make positive you have a Gmail account

2. Visit www.Blogger.Com

3. Sign in together with your Gmail

4. Create a blogger profile with the call you need

5. Click on create a brand new blog.

NB:

Your blogger account can create greater than ten blogs on that profile

6. Add your identify and cope with

NB: Your name is the name of your blog, while they cope with is the URL or area of your weblog.

How to get site visitors to your blog.

1. Through social media adverts

2. Through show ads

three. Through search engine optimization (based on relevance). Seek Engine Optimization

four. Through sharing posts on social media the use of hashtags

five. Using email advertising

How to Embed motion pictures on weblog posts

1. Go to youtube.Com

2. Search for the video

three. Expand or open the video

four. Click on proportion, beneath the share a hyperlink dialogue container, click on the embed

5. Copy the hyperlink given to you

6. Go lower back to blogger, open you’re submitting by means of the pinnacle left-hand aspect, click on HTML and paste.

Social media advertising

There are three media in virtual marketing:

✓ Paid (commercial)

✓ Earned (social media publish)

✓ Owned (your website, your weblog)

To construct a strong advertising strategy, you need to understand the following:

1. Business plans

2. Market notion

three. Your target marketplace (who, why, in which)

4. Digital technology usage

5. The exceptional channels for you

Digital marketing or online advertising and marketing is promoting your business the usage of one or all of the following 5 channels:

I. Search

II. Social

III. Video

IV. Email

V. Display

NB:

Every commercial enterprise needs to construct a web approach.

The Business Strategy

The enterprise approach is split into 4 elements.

1. Mission statement: that is a one-sentence precis that defines what you are trying to do. You use your task statement to keep the whole thing in the test.

2. Organizational or logo targets: the piece necessary to hold the commercial enterprise walking and preserving identification.

3. Value proportion.

I. Why do you out?

Ii. What makes your enterprise-specific?

Iii. Why might someone pick out you over your competitors?

Four. Elevator pitch: it is the precis of your emblem

NB:

To construct an emblem or commercial enterprise approach, you need to:

i. Reach the proper or accurate audience

ii. Understand the target audience

iii. Understand wherein to discover the target audience.

Don’t forget to hold up with the weblog and also comply with me on IG @lollipoptic

Search engine optimization (SEO)

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What is Search Engine Optimization?

Search engine optimization has to do with being found on search engines. This is all about how visible your website is on an online search engine result. There are four ways google gets information on you or your business.

  1. Your website
  2. Social media accounts or blogs
  3. Relevance because google appreciates it alot
  4. Free platforms (google my business)

If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.

According to Neil Patel, ” If you ever need to hide a dead body, you should place it on the second page of Google search results ” everyone is really interested in what’s going on on the first page of google.

Just like hacking where you have the white-hat, black-hat, grey-hat,e.t.c. SEO we also have:

White-hat, black-hat and grey-hat which is in the middle of black and white

Black hat has to do with :

  • Duplicating content because original content and fresh contents are not easy to generate.
  • Links from the site with nonrelevant content
  • invisible text and stuffed keyword
  • cloaking or re-directing the user to another site or page

while white hat has to do with:

  • relevant content
  • well labeled images
  • relevant links and references
  • a unique and relevant page title
  • complete sentences with good grammars
  • standard-compliant HTML

Types of SEO

we have three major types of SEO

  • on-page SEO
  • off-page SEO
  • Technical SEO

On-Page search engine marketing


On-web page search engine optimization pertains to the content for your website.

It consists of strategies to optimize a person’s web page on a website.

These factors (all of which might be outlined on this on-page search engine marketing checklist) help engines like google apprehend the topic of the content and see that the website is a treasured source that humans would want to discover.

This sort of search engine optimization includes:

Keyword research: Finding the first-rate keywords to goal on a page of content material
Content creation: Publishing extraordinary content material focused on the right track key phrases
Keyword optimization: Using the target keyword in all of the proper places and using good meta tag search engine optimization.
Alexa has tools to assist with all aspects of on-web page search engine optimization. For key-word research and content material creation, use our Keyword Difficulty Tool to find applicable, popular, low-competition keywords to target to your web page.

Key-word research for on web page search engine optimization

For keyword optimization, use our On-Page SEO Checker to do a complete evaluation of individual pages to your website and spot if they may be fully optimized in your goal key-word.

Enter the target keyword and URL to acquire a document with ignored optimization opportunities and guidelines for development.

Technical SEO


Technical search engine optimization relates to non-content material factors of your internet site.

It includes strategies to improve a site’s backend structure and basis.

Technical search engine marketing improves a site’s clarity (which makes it easy for search engines like google and yahoo to move slowly and recognize the web site) and affords an amazing consumer revel in, which enables engines like google to see that the site is highly pleasant. An appropriate consumer enjoy is also vital for readers, and can have an effect on usual visitors and engagement quotes.

The kinds of search engine optimization covered in this class relate to:

Site pace
Mobile-friendliness because we have more of mobile users these days.
Indexing
Crawlability
Site architecture
Structured information
Security
A clean way to test at the state of your technical SEO is by using the usage of Alexa’s search engine optimization Audit Tool. Enter your site to receive a record at the repute of a couple of technical elements alongside instructions for a way to resolve issues if you have any.

Off-Site search engine marketing


Off-web page search engine marketing strategies assist improve the effect and relationship your website has with different web sites.

It includes techniques to construct a website’s recognition and authority. These factors help serps see that a website is a super seek end result due to the fact its miles from a reputable, reliable, trusted source.

Most off-web page search engine marketing pertains to excessive–high-quality backlinks.

A massive quantity of links pointing on your website online from relevant, authoritative sites suggests engines like google that your web page is precious and mounted. You can benefit those believe indicators through quite a few hyperlink building and guest posting tactics.

To create a hyperlink building plan, use Alexa’s Competitor Backlink Checker. Enter up to ten URLs of competitor websites and acquire a document with all the hyperlinks pointing in your competition. Use this aggressive evaluation to get ideas for how you may construct hyperlinks to the same websites.

HOW TO MAKE YOUR SITE RANK ON GOOGLE USING SEO CHECKLIST

SEO CHECKLIST

  • Domain extension shows country of target – e.g. .ng
  • Domain name is registered with top agent: GoDaddy, Enom, etc
  • Host locally within the target country
  • Submit Your website to search engines
  • Setup google analytics for your website
  • Setup Alexa account for your website
  • Generate good keywords – see below guide
  • Use keyword or keyphrase as the domain name or domain extension URL
  • Place keywords in page title,
  • Use keywords generously in composing page text
  • Place keywords in Meta tags
  • Add the company to GoogleMaps with addresses in target areas. Location matters in address – how close to the client, use google map with real address locations within each target market
  • Add title tags and alt to images using keywords
  • Add keywords on external websites and hyperlink the keywords/keyphrases
  • Create and daily update blogs on each product
  • Submit URL to search engines = google.com, bing. Etc
  • Submit company/website to 150 online directories & yellow pages
  • Submit articles to nairaland or popular forums you know as
    • New topic
    • Use keyword and title of the post
    • Hyperlink the keywords to your website
    • Make the keywords not hyperlinked bold
    • Include your signature

Choice of keywords

  • Locations
  • Types of service
  • What keywords competition is using
  • Names of competitors
  • Synonyms/ thesaurus
  • Google keyword suggestions

TOOLS FOR SEO

  1. Google Keyword Planner
  2. Analytics
  3.  Search Console
  4. Traffic growth to the Ahrefs Blog shown in Google Analytics. …
  5. Answer the Public. …
  6. Ahrefs’ Free Backlink Checker. …
  7. Beam Us Up. …
  8. Yoast SEO. …
  9. Keyworddit. …
  10. Hunter.io* …
  11. SEO Web Page Analyzer.

That’s all, for now, please don’t forget to follow me on Instagram @lollipoptic

Email marketing

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What is Email marketing?


Email marketing can simply be defined as promoting your brand and increasing sales through the act of sending commercial messages.

How does email marketing work?

There are certain tools you could use to make email marketing a lot more easier for you like

  1. Mailchimp
  2. get response
  3. elastic mail
  4. Constant Contact
  5. drip
  6. SendinBlue
  7. ConvertKit

so many more I’m not here to talk about, but I would explain step by step how to go about email marketing with Mailchimp

How do you use MailChimp step by step?

This is very easy, just follow the process and you would be an expert in Mailchimp and email marketing.

Step 1.

Step 2.

Click on sign up for free

step 3.

it would take you to a page just like this, all you have to do is to fill the form following instructions, you can use your email address as your username and for the password make sure you add

  • One lowercase character
  • One uppercase character
  • One number
  • One special character
  • 8 characters minimum

when you’re done click on get started.



step 4.

Mailchimp would send activation mail to your Email, all you have to do is to click on the activation message, activate then it would redirects you to a page that tells you to confirm if you’re not a robot. confirm you’re not a robot and move to the next step.



Step 5.

Payment plan, simply click on the free plan that indicates 2000 free mails, it allows you to send 2000 free mails, if it’s more than that, they would automatically upgrade you, which would require payment, so kindly click on the free plan and click on complete.

Step 6.

The next page is “Welcome to Mailchimp” fill in your first name and last name.

Step 7.

Next page is “tell us about your business ”

Type the name of your business and website and click on continue.

Step 8.

Next step “Add your address” fill the form and click on continue

Step 9.

 Do you have a list of email subscribers?

 Just click on I’m not sure and continue.

Step 10.

“Connect to social media”

You don’t need to connect to social just continue

Step 11.

 Let’s find your marketing path?

Click on “not right now”

Click on let’s go and you’re ready

Next, you have to import your email contacts to Mailchimp and to do that follow the steps below

How to import email addresses on Mailchimp

1. Click on audience above

2. Click on manage audience and select import contacts

3. Select the medium or way to import

NB:

The easiest way to import is to use the copy/paste option

4. Select Copy/paste and click on continue to set up

5. Paste or type in your email and click on continue to match

6. Click on continue to organize

7. Click on continue to review then click on import

Next, you have to create your campaign

How to create an email campaign (Newsletter)

1. On the top bar, click on create

2. Select email from the pop-up dialogue box

3. Set your campaign name and click on begin

4. Go to design template, select the template

5. Use the tools to design your email campaign

i. TEXT: to write a copy or context

ii. BOXED TEXT: used for headers

iii. IMAGE: To bring in a single photo

iv. IMAGE GROUP: Brings in more than one photo, with a maximum of five

v. SOCIAL SHARE: Allows subscribers to share your newsletters

vi. SOCIAL FOLLOW: Allows your subscribers to follow you on social media

vii. FOOTER: To add your contact

viii. DIVIDER: Allows you to add space between two of your tools

ix. IMAGE+CAPTION: Combination of image and text

x. IMAGE CARD: Combination of image and text box

xi. BUTTON: Allows you to add a link or an action to your subscribers.

The toolbox contains:

CONTENT STYLE SETTINGS

Content allows you to edit and import the content, while the style area allows you to beautify your content. The settings allow you to add additional features and rearrange.

NB:

All tools have additional four tools on them

1. The dragging and rearranging tool ( box with smaller boxes in it)

2. Edit tool (a box with a small slender rectangle positioned on a horizontal line)

3. Delete tool ( a basket in a box)

4. Duplicate ( A box with two smaller boxes with the fore one carrying a plus sign)

When you are done with setting up your mail, you can send

That’s all on Mailchimp for now

Don’t forget to follow me on IG @lollipoptic