WHAT IS ADWORDS/GOOGLE ADVERTISEMENT?
AdWords is an online google platform where advertisers pay to display brief advertisements.
Google Advertisement popularly known as google ads Or AdWords is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
TYPES OF GOOGLE ADVERTISEMENT
- Search ads(Sem)
- Video ad(youtube ad)
- Display ad and responsive ad
Google Adwords goals
- brand awareness and reach
- website traffic
- product and brand consideration
- app promotion
let’s talk about how to run a brand awareness ad because when you can do that the rest of them should be a piece of cake.
Steps to run a brand awareness advert on google
Click on brand awareness then you can click on display afterward click on continue
Put in your business website and click on continue
Campaign name can be any name you want, just to help you differentiate between the adverts you are running
Choose the locations you want to see your advertisement
you can target based on the people staying in that area, or the ones who often visit there or the ones who search for the location.
The language you should put is English if your advert and the people you’re targeting speaks English
you can bid based on impressions if you want
Then your budget should be how much you want google to spend in a day.
schedule the time you want the advertisement to run
add the start and end date
allow Google to optimize how frequent your advert would show
Target your audience based on who you feel they are
Target based on their age, gender, and parental status
click on content targeting to target based on keyword topic and placement
target with related and nonrelated keywords
Then set a bid lower than your daily budget
upload an image for your advert with the supported sizes blelow
Google supported sizes
Supported sizes and formats
|Square and rectangle200 × 200Small square240 × 400Vertical rectangle250 × 250Square250 × 360Triple widescreen300 × 250Inline rectangle336 × 280Large rectangle580 × 400Netboard||Leaderboard468 × 60Banner728 × 90Leaderboard930 × 180Top banner970 × 90Large leaderboard970 × 250Billboard980 × 120Panorama|
|Skyscraper120 × 600Skyscraper160 × 600Wide skyscraper300 × 600Half-page300 × 1050Portrait||Mobile300 × 50Mobile banner320 × 50Mobile banner320 × 100Large mobile banner|
|ResponsiveResponsive HTML5 ad sizes are determined by the space available.|
You can now create your advert and add your billing