What is Email marketing?
Email marketing can simply be defined as promoting your brand and increasing sales through the act of sending commercial messages.
How does email marketing work?
There are certain tools you could use to make email marketing a lot more easier for you like
- get response
- elastic mail
- Constant Contact
so many more I’m not here to talk about, but I would explain step by step how to go about email marketing with Mailchimp
How do you use MailChimp step by step?
This is very easy, just follow the process and you would be an expert in Mailchimp and email marketing.
Click on sign up for free
it would take you to a page just like this, all you have to do is to fill the form following instructions, you can use your email address as your username and for the password make sure you add
- One lowercase character
- One uppercase character
- One number
- One special character
- 8 characters minimum
when you’re done click on get started.
Mailchimp would send activation mail to your Email, all you have to do is to click on the activation message, activate then it would redirects you to a page that tells you to confirm if you’re not a robot. confirm you’re not a robot and move to the next step.
Payment plan, simply click on the free plan that indicates 2000 free mails, it allows you to send 2000 free mails, if it’s more than that, they would automatically upgrade you, which would require payment, so kindly click on the free plan and click on complete.
The next page is “Welcome to Mailchimp” fill in your first name and last name.
Next page is “tell us about your business ”
Type the name of your business and website and click on continue.
Next step “Add your address” fill the form and click on continue
Do you have a list of email subscribers?
Just click on I’m not sure and continue.
“Connect to social media”
You don’t need to connect to social just continue
Let’s find your marketing path?
Click on “not right now”
Click on let’s go and you’re ready
Next, you have to import your email contacts to Mailchimp and to do that follow the steps below
How to import email addresses on Mailchimp
1. Click on audience above
2. Click on manage audience and select import contacts
3. Select the medium or way to import
The easiest way to import is to use the copy/paste option
4. Select Copy/paste and click on continue to set up
5. Paste or type in your email and click on continue to match
6. Click on continue to organize
7. Click on continue to review then click on import
Next, you have to create your campaign
How to create an email campaign (Newsletter)
1. On the top bar, click on create
2. Select email from the pop-up dialogue box
3. Set your campaign name and click on begin
4. Go to design template, select the template
5. Use the tools to design your email campaign
i. TEXT: to write a copy or context
ii. BOXED TEXT: used for headers
iii. IMAGE: To bring in a single photo
iv. IMAGE GROUP: Brings in more than one photo, with a maximum of five
v. SOCIAL SHARE: Allows subscribers to share your newsletters
vi. SOCIAL FOLLOW: Allows your subscribers to follow you on social media
vii. FOOTER: To add your contact
viii. DIVIDER: Allows you to add space between two of your tools
ix. IMAGE+CAPTION: Combination of image and text
x. IMAGE CARD: Combination of image and text box
xi. BUTTON: Allows you to add a link or an action to your subscribers.
The toolbox contains:
CONTENT STYLE SETTINGS
Content allows you to edit and import the content, while the style area allows you to beautify your content. The settings allow you to add additional features and rearrange.
All tools have additional four tools on them
1. The dragging and rearranging tool ( box with smaller boxes in it)
2. Edit tool (a box with a small slender rectangle positioned on a horizontal line)
3. Delete tool ( a basket in a box)
4. Duplicate ( A box with two smaller boxes with the fore one carrying a plus sign)
When you are done with setting up your mail, you can send
That’s all on Mailchimp for now
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